Our Search engine optimization can be broken down into several parts. Some of the more common ones are as follows:
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1. Understanding the client
This "SHOULD" be the first stage of any good search engine optimization campaign. In this stage we understand the client, their website and their business. |
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2. Keyword Research
This stage of search engine optimization deals with researching and identifying the relevant and popular keywords. Relevant keywords are generally determined by understanding the clients. After this competitors websites which currently rank well on search engines are researched. |
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3. Optimization
This is the step where the actual web page optimization is carried out. Here the titles, meta tags, visible text, images, etc is optimized for the primary keywords. The link structure of the website is also altered so as to make it more friendly for the spiders to follow. |
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4. Directory and Search Engine Submissions
During this step, the website is systematically submitted to various web directories and search engines. This step needs to be carried out using manual submissions, keeping within the parameters set by various search engines on the number of pages submitted per day and the type of websites to be submitted. |
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5. Link Popularity Campaign
Link popularity campaign includes researching websites which relate to but do not directly compete with the clients website and then exchange links with them. This is a very important step as more and more search engines are using link popularity as one of the factors to determine the rank of a website. |
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6. Maintenance
Search engine optimization is a process. This step involves ranking observations, traffic trend observation and tweaking of the website regularly so as to maintain the achieved rankings and further enhance them. |
